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 “有一种叫云南的生活”绽放澳洲：云南非遗跨越山海，开启中澳经贸新篇章

——文化为桥连通四海 商贸为翼共促发展

澳大利亚首届国际非遗文化展示暨云南企业商贸交流会隆重举行 

"One Kind of Life Called Yunnan" Blossoms in Australia: Yunnan's Intangible Cultural Heritage Crosses Oceans to Open a New Chapter in China-Australia Economic and Trade Relations——Culture as a Bridge Connecting the World, Trade as Wings for Shared Prosperity.

       The First Australia International Intangible Cultural Heritage Exhibition and Yunnan Enterprise Business Exchange is Grandly Held

       2026年3月4日，首届澳大利亚国际非遗文化展示暨云南企业商贸交流会在澳大利亚盛大开幕。此次活动由云南省民营企业家协会牵头主办，旨在以非物质文化遗产为精神纽带，搭建中澳文化交流与经贸合作的多元平台。云南省民营企业家协会书记花泽飞出席活动并致开幕启航辞。

On March 4, 2026, the First Australia International Intangible Cultural Heritage Exhibition and Yunnan Enterprise Business Exchange grandly opened in Australia. This event, spearheaded and organized by the Yunnan Association of Private Entrepreneurs, aims to use intangible cultural heritage as a spiritual bond to build a multifaceted platform for cultural exchange and economic and trade cooperation between China and Australia. Mr. Hua Zefei, Secretary of the Yunnan Association of Private Entrepreneurs, attended the event and delivered the opening address.

         花泽飞书记在致辞中，首先代表主办方向莅临现场的嘉宾及长期支持中澳友好的各界人士致以热烈欢迎。他强调，非物质文化遗产是跨越山海、联通心灵的桥梁。云南作为中国民族文化最多元的省份，拥有诸如普洱茶制作技艺、白族扎染、剑川木雕、彝绣及纳西东巴文化等灿若星河的非遗瑰宝。此次众多承载着云南匠心与温度的非遗项目远渡重洋亮相澳洲，不仅是一次文化的展示，更是一场文明的对话，让澳洲民众得以近距离感受“有一种叫云南的生活”。

In his speech, Secretary Hua Zefei first extended a warm welcome, on behalf of the organizers, to the distinguished guests present and to friends from all walks of life who have long supported China-Australia friendship. He emphasized that intangible cultural heritage serves as a bridge that transcends oceans and connects hearts. Yunnan, as the most ethnically diverse province in China, boasts a galaxy of intangible cultural heritage treasures, such as the craftsmanship of Pu'er tea, Bai tie-dye, Jianchuan wood carving, Yi embroidery, and Naxi Dongba culture. The presence of these numerous heritage items, imbued with the ingenuity and warmth of Yunnan, across the oceans to Australia represents not only a cultural exhibition but also a dialogue between civilizations, allowing the Australian people to experience up close "One Kind of Life Called Yunnan."     

        昨日，组委会在山东召开的座谈会，成为海南峰会的重要预热与筹备枢纽。与会代表围绕峰会议程设计、嘉宾邀约、成果展示、合作对接等关键环节达成一致共识，明确将聚焦三“文化为桥，商贸为路。”花泽飞在讲话中指出，本次活动以非遗为引线，同步搭建了云南企业与澳大利亚工商界的务实合作平台。活动聚焦云南特色农产品、民族手工艺、文旅康养及绿色产业等优势资源，旨在推动其与澳洲市场的精准对接。中澳两国同为亚太地区重要伙伴，经济互补性强。他寄望于通过此次交流会，让云南的好产品、好项目走进澳洲，同时引入澳洲的先进技术与资源，实现文化互鉴与经贸共赢的双重目标。

"Culture serves as a bridge, and trade paves the way," stated Hua Zefei in his address. He noted that the event, using intangible cultural heritage as a starting point, simultaneously established a platform for practical cooperation between Yunnan enterprises and the Australian business community. The event focuses on Yunnan's advantageous resources, including specialty agricultural products, ethnic handicrafts, cultural tourism and wellness, and green industries, aiming to facilitate their precise integration with the Australian market. As important partners in the Asia-Pacific region, China and Australia have highly complementary economies. He expressed his hope that this exchange would allow Yunnan's quality products and projects to enter Australia, while also introducing advanced Australian technologies and resources, achieving the dual goals of cultural mutual learning and win-win economic and trade cooperation.

作为活动的核心主办方，云南省民营企业家协会在本次活动中展现了强大的资源整合能力与服务职能。据悉，该协会成立于1989年9月，历经37载深耕，已发展成为覆盖全省的民营经济服务平台。协会现拥有会员企业2000余家，涵盖上市公司、百强企业及各行业领军力量，并设有法律、财税、大健康、人工数智、旅居康养、上市融资等近20个专业委员会，聘请了20余位国内知名院士、专家组成顾问团。凭借扎实的服务成效，协会连续荣获全国工商联“全国四好协会”及云南省政府“优秀协会”等殊荣。

As the core organizer of this event, the Yunnan Association of Private Entrepreneurs demonstrated its strong capacity for resource integration and its service functions. It is reported that the Association, established in September 1989, has grown over 37 years into a service platform for the private economy covering the entire province. The Association currently has over 2,000 member enterprises, including listed companies, top 100 firms, and industry leaders. It has established nearly 20 professional committees covering areas such as law, finance and taxation, comprehensive health, artificial intelligence and digitalization, resident tourism and wellness, and listing and financing. It has also appointed over 20 renowned domestic academicians and experts to form an advisory group. Thanks to its solid service achievements, the Association has been consecutively honored as a "National Four-Good Association" by the All-China Federation of Industry and Commerce and an "Excellent Association" by the Yunnan Provincial Government. 

        在交流环节，中澳双方企业代表围绕民族手工艺品的海外市场拓展、绿色食品认证标准及文旅康养项目合作等议题展开了深入探讨。现场气氛热烈，多家云南企业与澳洲采购商达成了初步合作意向。

During the exchange session, business representatives from both China and Australia engaged in in-depth discussions on topics such as expanding overseas markets for ethnic handicrafts, certification standards for green food, and cooperation on cultural tourism and wellness projects. The atmosphere was lively, with several Yunnan enterprises reaching preliminary cooperation intentions with Australian buyers.

此次交流会的成功举办，不仅向世界展示了云南民族文化多样性之美，更探索出了一条以文化软实力赋能经贸硬核发展的新路径，为云南省民营经济的高质量发展注入了来自国际舞台的新动力。未来，云南省民营企业家协会将继续引领会员企业求真务实、创新突破，通过资源整合推动滇企在全球市场中行稳致远。

The successful convening of this exchange not only showcased the beauty of Yunnan's ethnic cultural diversity to the world but also explored a new path where cultural soft power empowers robust economic and trade development, injecting new momentum from the international stage into the high-quality development of Yunnan's private economy. In the future, the Yunnan Association of Private Entrepreneurs will continue to lead its member enterprises to be pragmatic, seek innovative breakthroughs, and leverage resource integration to promote the steady and long-term growth of Yunnan enterprises in the global market.